Report: Senators to rebrand before next season, use vintage 2D logo
The Ottawa Senators are looking to the past in an effort to rebrand ahead of the 2020-21 season, according to The Athletic's Hailey Salvian.
The team has already sent new-look jerseys and logo mockups to the NHL for approval, a source told Salvian. The logo is reportedly nearly identical to the one the Senators used from 1997-2007, a two-dimensional design featuring a centurion in profile.
The mockup for the team's new home jersey is black with two red bands on the arms, while the away jersey mockup is white with red bands on the arms and black forearms, Salvian reports.
Ottawa will reportedly also introduce a new third jersey, but details of its appearance haven't been confirmed.
The Senators have struggled to fill the stands in the last few seasons and are poised to enter a new era with a ton of young talent in the organization. Ottawa also holds nine picks in the first three rounds of the upcoming 2020 NHL Draft, including the third and fifth overall selections.
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