Report: NHL to use jersey advertisements starting in 2022-23
The NHL will feature advertisements on jerseys starting in the 2022-23 season, ESPN's Greg Wyshynski confirmed Sportico's initial report.
The league surveyed teams and found that the majority were in favor of implementing ads. The move was approved through a formal vote with the board of governors, Wyshynski added.
The ad will need to fit a rectangle that is 3 inches by 3.5 inches, which is slightly larger than the patches NBA teams added to their jerseys in 2017.
Last season, the league allowed teams to place advertisements on the side of players' helmets. The move allowed clubs to recoup a chunk of money that was lost due to the COVID-19 pandemic.
Advertisements on jerseys are widespread across the world in most sports but have not generally been implemented in North America. The NBA, WNBA, and MLS have all embraced the idea in recent years.
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