VIDEO: Henrik Lundqvist reveals hair-raising secret in new Swedish ad

New York Rangers goaltender Henrik Lundqvist calls a press conference to clear up rumors about his hair in a new ad for Head & Shoulders airing in his native Sweden.

In the commercial, Lundqvist comically dodges questions about his hockey future to instead focus on how he conditions his world-renowned mane. Here's the video, as uploaded by Robert Soderlind:

Lundqvist has appeared in other ads for the company, playing a commercial director who jumps in front of the camera to model the product himself, and showing up in an Empire State Building tourist's viewfinder.

Let's hope no one takes the press conference seriously.

- With h/t to Puck Daddy