VIDEO: Unfortunately placed ad mocks Canucks' Tanev after hit

If this isn't adding insult to injury, we don't know what is.

Boston Bruins forward Ryan Spooner hit Vancouver Canucks defenseman Chris Tanev into the boards Thursday, and the boards were showing absolutely no remorse.

Making the situation even worse, the Bruins went on to score on the play.

Tanev returned to the game for the third period, and undoubtedly had a few words for the boards.