Juventus ditches Nike; signs sponsorship deal with Adidas
The famous black and white kits of Juventus will have a slightly different look beginning in the 2015-16 season, as the Italian champions have decided to sign a sponsorship deal with Adidas.
At the moment, the club is sponsored by Nike.
Juve reach €139.5m 6-year kit deal with Adidas to start from 2015-16 http://t.co/b4h8CuSNoX
— James Horncastle (@JamesHorncastle) October 24, 2013
Adidas will also pay Juventus €6m a year for licensing/merchandising and the club will earn royalties based on sales. #JuveNews
— Aaron Giambattista (@agiamba) October 24, 2013
That works out to about €23m a year just for the sponsorship, Juventus was making €13.1m a year under Nike. #JuveNews
— Aaron Giambattista (@agiamba) October 24, 2013
While you shouldn't expect the striped home kit to change all that much, there will certainly be some stylistic differences from the shirts of the past few years.
Here's a look at the current Nike product, modeled by the incredible beard of Andrea Pirlo:
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