Irish pub's World Cup promotion backfires after Germany scores 7 goals

It seemed like a good idea ...

Over in the Irish city of Galway, a pub known as The Roisin Dubh decided to attract customers by reducing the price of their German beer and Brazilian beer by 50 cents for each goal scored.

Of course, by the time Germany had put seven goals past Brazil, pints of Erdinger were almost free.

But although The Roisin Dubh likely came far from turning a profit on Tuesday, they're taking the backfire in excellent stride and offering the same promotion for Wednesday's semifinals between the Netherlands and Argentina.

One has to imagine that any losses suffered on Tuesday have been made up for with the publicity the pub is receiving.