Look: Cavaliers unveil updated logos for 2017-18
New year, new look.
The Cleveland Cavaliers unveiled a new collection of logos they'll roll out next season.
In 2017-18, we'll simplify and modernize the Cavs brand to reflect our team evolution and franchise growth.
— Cleveland Cavaliers (@cavs) May 31, 2017
DETAILS: https://t.co/nzChUnIlKc pic.twitter.com/hxGJYP57wP
The pair of shield logos represent the biggest change from the former suite. According to the press release, the secondary logo featuring the "C" in a shield depicts "the Cavaliers' commitment to Defend the Land" and "evokes the spirit of a modern defender."
The wordmarks are quite different, as well. Described as aggressive, they're meant to show the "substantial progress of the franchise," which won its first-ever championship last year and will defend it in the NBA Finals, which begins Thursday.