Kelce calls out NFL, NBC for Taylor Swift coverage: 'They're overdoing it'

The NFL and NBC Sports didn't hold back in showing all the celebrities - most notably Taylor Swift - at MetLife Stadium to watch the New York Jets' Week 4 matchup against the Kansas City Chiefs during its Sunday Night Football broadcast.

It was the second time Swift stole the show around the NFL in as many weeks. She was also at Arrowhead Stadium to watch the Chiefs in Week 3 after being invited by star tight end Travis Kelce, her rumored new love interest.

Kelce recently addressed how NBC covered his situation with Swift, saying the TV network is doing a little too much.

"It's fun when they show who's all at the game," Travis said on the latest episode of his "New Heights" podcast, according to Jimmy Traina of Sports Illustrated. "It brings a little more to the atmosphere, it brings a little bit more to what you're watching, but at the same time ... they're overdoing it a little bit, especially my situation. They're just trying to have fun with it."

The promo for the Sunday Night Football tilt between the Chiefs and Jets featured Swift's song "Welcome to New York" over highlights of the two teams. Moments before kickoff, NBC used Carson Daly and the reality competition series "The Voice" to explain the game's significance to Swifties.

An average of almost 27 million viewers tuned into Sunday Night Football in Week 4, making the event the most-watched Sunday TV show since Super Bowl LVII, NBC Sports announced this week.

After watching the Chiefs' win over the Chicago Bears in Week 3 with Travis' mom, Donna, in his personal suite, Swift was seen alongside other celebrities on Sunday night, including Ryan Reynolds, Blake Lively, and Hugh Jackman.

"I just think the NFL is not used to celebrities coming to the games," Philadelphia Eagles center Jason Kelce said about the situation on the podcast. "Like, basketball has it figured out. They're all courtside, they're sitting there. They show them once or twice, but they get back to the game. The NFL is like, 'Oh, look these A-list celebrities at the game.' And keep showing them. ... You can't be overboard with it. People are there to watch the game.

"They're not there to get thrown on TV," Travis added.

Following Kansas City's 23-20 win over New York, the NFL changed its Instagram bio to "Chiefs are 2-0 as Swifties." The league eventually edited its bio again, as it initially didn't sit well with fans after controversial calls by the referees in the fourth quarter of the game.