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Bud Light unveils custom NFL team cans

Adweek

Bud Light is bringing back its NFL team cans for the 2016 season.

The beer company unveiled custom cans for 27 teams, which received a minimalist redesign from firm Jones Knowles Ritchie.

"With the team cans, we want to celebrate the team and Bud Light in a very iconic way, and I believe that we don't need a lot of details, don't need a lot of background," Bud Light's vice president Alexander Lambrecht told Adweek.

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