Jaguars president explains attendance drop: We've 'done a crappy job of winning'

The Jacksonville Jaguars suffered a significant drop in average attendance at their home games during the 2019 season, and team president Mark Lamping understands why.

"We have done a crappy job of winning," Lamping said Monday, according to John Reid of The Florida Times-Union. "Hopefully, we will get better. But just to sit back and say winning is going to cure everything, not in this market."

The Jaguars posted a 6-10 record in 2019, missing the playoffs for the 11th time in the last 12 seasons. Jacksonville is 38-90 since Lamping was named president in 2012.

Despite having the fourth-cheapest average ticket price in the NFL this past season, the AFC South club averaged 59,987 fans per home contest - good for 29th in the NFL. That figure marks an average decrease of 6,687 fans per home game from 2018, when the Jaguars' average attendance of 66,674 ranked 17th in the league.

"I would be surprised if the (average) fan wasn't frustrated. I'm frustrated but I go to the games for free," Lamping said. "We're in the business that your record is who you are. (Owner) Shad (Khan) made a decision not to terminate (general manager) Dave Caldwell, not to terminate (head coach) Doug Marrone.

"I think if you had a vote of our fans they would say both of those gentlemen should have been terminated. This is a business where people get fired all the time."

Marrone led Jacksonville to a 10-6 record and an appearance in the AFC Championship Game during his first full season as head coach in 2017. But that marked the Jaguars' last winning season, as the team is 11-21 under him in two campaigns since.

The Jaguars, who are set to begin the 2020 season with Marrone at the helm, currently own the ninth and 20th overall picks in the 2020 NFL Draft.