Titans' Levis, Hellmann's release 1st-ever mayo-scented fragrance

Will Levis has taken his passion for mayonnaise to the next level.

The Tennessee Titans quarterback - who went viral for drinking coffee after pouring mayonnaise into it years ago - is partnering with Hellmann's to release the world's first-ever mayo-inspired fragrance.

"It's been a very exciting process," Levis recently said, according to Jordan Dajani of CBS Sports. "We started last year when we announced my lifetime supply of mayonnaise contract with Hellmann's, and now being an official spokesperson for them is really exciting. One of the ideas we had to 'bottle up' my love for mayonnaise and share it with the world was to create this Will Levis parfum de mayonnaise - Will Levis No. 8 - to share.

"It is what it says it is, it's a mayonnaise-based fragrance, but we do promise that it smells great, it smells like greatness. It's got the undertones that you'd think of in a mayonnaise: A little lemon, a little bit of coffee undertone to kind of play with how this whole thing got started."

Levis' signature product sold out shortly after the official announcement, according to its official website.

The second-year quarterback also said he's "fulfilled a lifelong dream" by partnering with Hellmann's once again, per the company's media announcement. He signed a lifetime supply of Hellmann's contract in August 2023 after being drafted in the second round by the Titans that year.

The 25-year-old also famously shared a video of him eating a banana with the full peel in 2021 when he was in college at Kentucky.

The Titans hope Levis can translate his marketing success to the field in the upcoming NFL season. Tennessee added several new offensive weapons to the passer's supporting cast this year after making him its full-time starter. Levis started nine games as a rookie last year, passing for eight touchdowns against four interceptions.