Kelce brothers sign Amazon podcast deal reportedly worth $100M

Travis and Jason Kelce signed a three-year podcast deal with Amazon's Wondery worth $100 million, a source told Variety's Todd Spangler.

The lucrative contract gives exclusive ad sales and distribution rights of the NFL brothers' "New Heights" podcast to the Amazon company.

"We couldn't be more excited to team up with Wondery for the next phase of New Heights," the brothers said in a joint statement. "We love this show and the fan base that has grown with us over the last two seasons.

"Wondery understands the shared vision and will offer a wealth of experience and resources to take us to new heights!"

The Kelce brothers launched "New Heights" ahead of the 2022 NFL season, discussing news around the league, other sports, and pop culture. The name of the podcast paid homage to their roots in Cleveland Heights, Ohio.

Various athletes and celebrities have appeared on "New Heights" over the last couple of years, including Patrick Mahomes and Rob McElhenney. The show's YouTube account has nearly 2.5 million followers.

"New Heights" won Podcast of the Year at the 2024 iHeartPodcast Awards.

"Since its first play, New Heights has brought hilarious, relevant commentary and interviews, and unprecedented insider access to the NFL season and professional sports," Wondery CEO Jen Sargent said in a statement.

"Now a cultural phenomenon, we're excited to grow the New Heights brand together with Jason, Travis, and Amazon through Wondery's 360-approach that will engage and excite audiences across audio, video, live experiences, merch, and more," she added.

Travis is entering his 11th NFL season with the Kansas City Chiefs, while Jason retired this year following a decorated career as an offensive lineman for the Philadelphia Eagles.