Lululemon enrages Bills fans with 'wide right, no goal' mosaic
When Scott Norwood missed a 47-yard field goal in Super Bowl XXV to dash the hopes of Buffalo Bills fans, no one could envision a scenario in which a stretchy pants manufacturer would rub it in the city's collective faces 23 years later.
@lululemon this floor! These are awful reminders of horrible things that happened in Buffalo & you build it rt in! pic.twitter.com/rFLmnd7j1j
— Nunie (@arkandove) October 14, 2014
That is exactly what happened when a Buffalo Lululemon store installed a mosaic featuring the two most painful phrases for Buffalo sports fans, "Wide right," punctuated by "No goal," a reference to Brett Hull's 1999 Stanley Cup winner that violated an obvious NHL rule.
The company responded to the complaint with two perfectly crafted tweets combining new age corporate speak, a hint of condescension and a deafness of tone that would make Roger Goodell proud.
@arkandove The inspiration behind this art was how these games solidified Buffalo as a proud and loyal community.
— lululemon athletica (@lululemon) October 14, 2014
@arkandove We know emotions run deep and these events are part of our history and built Buffalo’s strength and character.
— lululemon athletica (@lululemon) October 14, 2014
The store has since regrouped, deciding to take the most appropriate action.
. @lululemon in the @waldengalleria has covered the #WideRight & #NoGoal floor mosaic. #Buffalo pic.twitter.com/SLtOe0V45x
— Athan Kompos (@akompos) October 15, 2014
With h/t to Diana Moskovitz of Deadspin.