Mercedes-Benz Stadium slashes concession prices again

Concession stand prices at Mercedes-Benz Stadium will be even lower this year.

The Atlanta Falcons' home announced Monday that it will be dropping prices on several popular food items by 11 percent.

The venue will also become the first NFL and MLS stadium to introduce a cashless transaction model during Sunday's Atlanta United home opener.

"Arthur Blank repeatedly challenges us to find innovative ways to further improve operations across our businesses," Steve Cannon, AMB Group CEO, said in a statement. "As we've always said, it is incumbent on us to listen and respond to our fans and we've heard that value, quality, and speed of service are incredibly important; therefore, we've again made operational adjustments that address each of these areas.

"Our fans are our most important influencers and we want to ensure they have the level of service they've come to expect from Mercedes-Benz Stadium."