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Lions GM: Expectation is 'to win the Super Bowl'

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Get used to it: The Detroit Lions are gunning for the Super Bowl.

General manager Brad Holmes didn't leave any room for interpretation when he laid out the Lions' expectations for 2024.

"For this season? To win the Super Bowl," Holmes said Thursday, according to Dave Birkett of the Detroit Free Press.

The Lions had their best season in three decades in 2023, capturing their first division title since 1993 and reaching the conference title game for the first time since 1991.

Holmes and head coach Dan Campbell have turned the franchise from a basement-dwelling three-win team in 2021 to a 12-win squad in 2023. The success has made Detroit a hot landing point for available players.

"I'd say for the first two years, we had to do a lot of selling and convincing constantly just to try to get guys here," Holmes said. "And that's in probably each phase of player acquisition year round, whether it's this time of the year, whether it's the trade deadline, whether it's free agency, whether it's after the draft. But now, it does feel good, and it makes you feel good that we've done something and we've accomplished some good things that these agents want to send players here."

The Lions begin their quest to capture the franchise's first Super Bowl with a Sunday Night Football contest against the Los Angeles Rams on Sept. 8.

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