Harris: Commanders won't consider changing team name
Washington Commanders controlling owner Josh Harris is adamant about keeping the team's new name and branding.
"In this building, the name 'Commanders' means something. ... The name is growing in meaning," Harris told reporters Monday, including ESPN's John Keim.
"It's now being embraced by our team, by our culture, by our coaching staff. We're going with that," he added, per Keim.
The franchise changed its name to the Washington Football Team in 2020 before adopting the Commanders moniker in 2022. The potential for another rebrand has been floated since the Harris-led group acquired the team in 2023.
The process to change the name to the Commanders cost the franchise an estimated eight figures in research and rebranding, a source told CBS Sports' Jonathan Jones in 2023.